sf & the bay area

my local guides to san francisco, the bay area, and the rest of california — the cool clothing stores i keep finding, where to thrift, and how i'd spend a great day here.

where to shop & thrift

video cover: the white elephant sale — norcal's biggest rummage sale, in oakland668K views · 10.2% engthe white elephant sale — norcal's biggest rummage sale, in oaklandfeb 2025 · instagram video cover: exploring cool clothes in sf / the bay area: part 3540K views · 7.4% engexploring cool clothes in sf / the bay area: part 3nov 2025 · instagram + tiktok video cover: exploring cool clothes in sf: part 2, hidden away in hayes valley363K views · 6.3% engexploring cool clothes in sf: part 2, hidden away in hayes valleynov 2025 · instagram + tiktok video cover: 12,000 sq ft of vintage midcentury furniture at enliven327K views · 5.8% eng12,000 sq ft of vintage midcentury furniture at enlivenfeb 2026 · instagram + tiktok video cover: exploring cool clothes in sf: rising star laundry in cole valley302K views · 7.9% engexploring cool clothes in sf: rising star laundry in cole valleyjul 2025 · instagram + tiktok video cover: 15,000 sq ft of midcentury & postmodern furniture in oakland84K views · 1.9% eng15,000 sq ft of midcentury & postmodern furniture in oaklandmar 2026 · instagram + tiktok

great days & things to do

video cover: a nice day in the bay deserves a trip up to tomales bay!1.1M views · 6.5% enga nice day in the bay deserves a trip up to tomales bay!jun 2026 · instagram + tiktok video cover: where to spend a great day in sf (mostly food and fashion)481K views · 8.1% engwhere to spend a great day in sf (mostly food and fashion)feb 2025 · instagram + tiktok video cover: a perfect day in sf (mid eczema flare)233K views · 4.4% enga perfect day in sf (mid eczema flare)jan 2025 · instagram + tiktok video cover: my favorite spots in sf's richmond district84K views · 4.9% engmy favorite spots in sf's richmond districtapr 2026 · instagram + tiktok video cover: a relaxing day in the bay61K views · 1.1% enga relaxing day in the bayjun 2026 · instagram + tiktok carousel cover: a local pov to a great day in san franciscocarousel · 6K likesa local pov to a great day in san franciscojan 2026 · instagram carousel cover: a nice lil day in sfcarousel · 3K likesa nice lil day in sfjan 2024 · instagram carousel cover: good food, cool clothes, easy parking: a great day in sfcarousel · 2K likesgood food, cool clothes, easy parking: a great day in sfjul 2026 · instagram

around california

video cover: the ultimate weekend in monterey, ca — food, fashion, hotels1.7M views · 3.3% eng · partnershipthe ultimate weekend in monterey, ca — food, fashion, hotelsjul 2025 · instagram + tiktok video cover: the craziest thrifting experience in california: torgom vintage market816K views · 6.0% engthe craziest thrifting experience in california: torgom vintage marketmar 2024 · instagram + tiktok video cover: visvim's most interesting store location — carmel, ca771K views · 8.4% engvisvim's most interesting store location — carmel, cajul 2025 · instagram + tiktok video cover: on the hunt for cool clothes in LA: an outlet where everything's on sale261K views · 7.4% engon the hunt for cool clothes in LA: an outlet where everything's on saleaug 2025 · instagram + tiktok video cover: eating around orange county61K views · 1.4% engeating around orange countyjul 2026 · instagram + tiktok
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